Lessons in Building a Successful Brand w/ Nicky Saunders

In this episode, Nicky Saunders, a leading voice in content branding, shares her journey from working in IT at a bank to becoming a prominent content creator. She highlights the power of authenticity, overcoming fear, and community support. Known for her work with household names like Dr. Eric Thomas, Nicky offers insights into consistency, setting boundaries, and managing burnout. She also discusses strategies for cross-platform content, repurposing, and self-care, wrapping up with her plans for community engagement and documenting her journey in the creator economy.

You can follow Nicky on Instagram here - https://www.instagram.com/thisisnickys/
and her YouTube - https://www.youtube.com/@thisisnickys

Takeaways

• Building a community requires consistent engagement and structure.
• Fear of judgment often holds people back from sharing their true selves.
• Consistency in content creation leads to growth and impact.
• Community is essential for personal and professional growth.
• The journey of content creation is appreciated by audiences.
• Focus on a few platforms to avoid burnout.
• Repurpose content to ease the creation process.
• Establish a skeleton routine during burnout.
• Create a recharge space at home for mental health.
• Document your journey to inspire others.

Chapters

00:00 Introduction to the Convicted to Grow Podcast
02:50 Nicky Saunders: The Voice of Content Branding
06:11 Nicky's Journey from IT to Content Creation
09:01 Overcoming Fear and Embracing Authenticity
12:11 Building a Community: Lessons Learned
15:00 The Importance of Consistency in Content Creation
17:56 Navigating Personal Stories and Boundaries
20:47 The Evolution of Nicky's Brand and Accomplishments
43:04 Managing Content Creation and Burnout
47:21 Strategies for Overcoming Burnout
51:41 Building Community and Future Plans
57:26 The Importance of Documenting the Journey
01:01:38 Future Aspirations and Community Engagement